Started by a craftsman, not a salesperson.
ZheCraft was founded in 2008 by a second-generation metalwork artisan from Yiwu — the largest small-commodity industrial cluster in the world. After ten years subcontracting for European brands as an anonymous job-shop, he decided the only way to maintain quality was to control the whole pipeline.
That decision shaped what ZheCraft is today: a vertically integrated facility where the same team handles tooling, casting, plating, enameling, printing and packaging. No middlemen. No trader markups. No quality drift between batches.
The company moved into its current 4,800 m² facility in 2017. Today we ship to 50+ countries and serve over 500 active B2B accounts — from hospitality groups and universities to streetwear labels and tourism boards.
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Eighteen years, one factory.
| Year | Milestone |
|---|---|
| 2008 | Founded in a 320 m² workshop in Yiwu. First overseas order: 5,000 lapel pins for a UK Rotary chapter. |
| 2011 | Verified as Alibaba Gold Supplier. First trade-show booth at Canton Fair. |
| 2013 | Expanded to two hydraulic stamping lines. Added cloisonne brooch capability. |
| 2014 | ISO 9001:2008 certified. First German DAX-listed corporate client. |
| 2017 | Moved to current 4,800 m² vertically integrated facility. |
| 2019 | Added in-house CNC tooling room. Cut sample lead-time from 14 to 5 days. |
| 2020 | SGS factory audit. Began regular Sedex SMETA 4-Pillar reporting. |
| 2022 | Added 3D resin and PVC keychain lines. Expanded into souvenir & tourism market. |
| 2024 | Full REACH & CPSIA compliance program for US/EU kid-product lines. |
| 2026 | 500+ active B2B accounts across 50+ countries. |
Designers, engineers, craftspeople.
Sixty-four full-time staff across five departments: tooling & engineering, production, decoration & finishing, QC & compliance, and international sales.
Our sales team is fluent in English, with German and Spanish desks for European accounts. All artwork briefs are handled by our in-house design studio — not outsourced — so your files never leave our network.
- 4 senior pattern designers — vector cleanup, mold-ready file prep, 3D mock-ups
- 3 CNC tooling engineers — in-house steel die-block engraving
- 32 production craftspeople — stamping, plating, enameling, polishing
- 8 QC inspectors — AQL 2.5 acceptance sampling per shipment
- 6 international sales — English/German/Spanish-speaking account managers
Transparency about our limits.
A factory that says yes to everything is a trader. Here’s what we don’t do — so you can decide quickly if we’re the right partner.
No precious-metal casting
We don’t cast sterling silver or 14k+ gold. Our brass with high-grade gold plating mimics solid gold for >90% of buyers’ needs at 5% of the cost.
No fully fabric brooches
We are a metalwork shop. Cloth, felt and ribbon brooches need a textile partner — we’re happy to introduce you.
No volumes under 100
Below 100 pcs the per-unit tooling cost makes us uncompetitive vs print-on-demand services. We’re happiest at 200-20,000 pcs per design.